A photo shoot: method to madness

Come back flying in the afternoon to shoot 12 men, 10 women, 5 kids, 5 main models, a group of bandwallas, superman, one car and I don’t know what not…TV channels around, newspapers, designer, stylist, client, production, studio staff, spot-a total crowd of 80 people for four pictures, one shoot. Wonder what I was thinking!

It all started six months back. We did an impromptu shoot for a car brand for the Fashion Week in Mumbai. They loved the images and made a calendar out of it. So we planned that I’ll do a more elaborate shoot for this Fashion Week.

Six months have flown like the wind and here we are again. Ideating, meetings, ideating, meetings and more.

Tired now. At last count we’ve had maybe 15 meetings ranging from 1 hour to the longest one going into 12 hours. And finally we’re at the shoot – screaming, laughing, and going crazy. But it has been a ball.

So many people involved in the shoot. Priyanka, my better half in crime, who is a designer and styles most of my shoots, has been through this whole process every step of the way, going through every concept and I owe this shoot to her. Meghna, my friend from the client’s side who has been after me to do this shoot for them; Thomas, heading the brand is one of the most creative people I have met; and Payal and Delara, creative directors from the advertising agency who’ve been with us right through the shoot and the post work which is still in progress.

My studio team comprising Vidhi, Vishal, Vikas, Jayant,Sidhika, Jatinder, without whom we wouldn’t be able to do anything. Manish Malhotra, who’s designing for the Fashion Week, has given us his clothes for the shoot. And, last but definitely not the least, my production controller Rakesh who has done a wonderful job in the stipulated budget.

So many people involved directly at every step… I’m humbled. I hope that the images come out right and everyone likes them. So much is riding on it.

Suddenly it’s all slowing down…I’ve been running for so long… so many days, so many months, so many years. And here I am – so many people who touch my life everyday and every minute. They pull me, push me, carry me, hold me, take me along, guide me to where I am today and to wherever I will be tomorrow. Thank you.

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