Always rushing

We are always in a hurry to do things and reach places. Always in a hurry to eat the cake, but never to smell the beautiful aroma while it is being baked. Always in a hurry to catch the bus, but never being able to enjoy the long ride to work.

In the midst of all this running around comes this beautiful video DHAIRYA, like a breath of fresh air to me.

Direction and Photography by Vikram Bawa.

The video is slow. Takes its own sweet time. Relaxes my nerves. I personally love the music. Today, most of the music I hear is noise, but definitely not this one.

Check out this video and let us know how you like it. Some of you might already have seen it. For those of you who haven’t , please enjoy Vikram Bawa’s direction and Model Nibedita Karmakar’s poise, in all its glory. Make up artist Jaspreet Ghai and hair stylist Leena deserve a special mention for their hard work and creativity.

And let us not forget Aditi Sarda, the heart of the films department, without who we would be as good as headless chickens.

Enjoy the video.

– Esha Kak, Brand Manager, Vikram Bawa