The journey…

3 am in the morning, and I’ve just reached home from work.
I wonder what is it that drives a man to keep on going.. keep on trying.. keep on working.. to go towards the edge of reason to attain what he desires.
What is this madness that makes me work 20 hours a day, day after day, to achieve what I dream of.
Is it really that important to me. That important that the physical being is groaning, screeching, at what it has to endure.

Is it me!
Me, the human being,
me, the photographer,
or me, the spirit, which refuses to give up.

The spirit which only lives to enjoy, to soak itself into every possible reason of my existence, the existence as a photographer, as an artist, as a creator. Unrelenting!! in its pursuit of what it seeks. Seeks it does, of what, I yet know not. But find it, I shall, promises my soul to me.
Rest I shall not, till I do..

Because the journey as yet is too beautiful to not enjoy..

Editing my week away!

I have measured out my last week with editing tools! Literally.

We have been on some really good shoots continuously for the last two weeks with Vikram, and have been editing films that we shoot with every photo-shoot these days.

We shot with a jewellery brand, Shamita Shetty and LFW designer Nikhil Thampi. While we are done with editing the films for the jewellery brand, others are work-in-progress. To give you a peek into what we shot with Shamita, and before you get to see the final film, watch Behind the Scenes with Shamita.

– Aditi Sarda, Project Manager, Vikram Bawa Films.

CGI – The Future of Photography

We’re helping photography evolve, and here is another new step in this direction – CGI, a.k.a. Computer Generated Imagery!

We are crossing new boundaries. We are infusing photography with CGI. It is a challenge. However, we are taking it head on. After all, we got ourselves into this!

It is a test of patience when the renders take much over 24 hours for a single frame. This unending wait has its share of emotional drama and trauma attached to it. It almost feels like a mother waiting 9 months for her baby’s birth (not that we know how that feels, but still, metaphorically).

However, once the renders are complete, and your creation is right there, in front of you, an ecstatic feeling of accomplishment overwhelms you.

We make fake look real, and real people are convinced of the fake things being real! We love it!!

– Derek D’Souza, Team CGI

Eagle Eye Boss

Today, I completed 6 months in our company, and I think my vision of looking at life has really changed. I was under the assumption that photography was just a click of a button but here I realized that it is no piece of cake but a very difficult skill which only a chosen few possess.

I have worked at various places as a retouching artist. The experience and skill I gathered there made me feel like I was flawless at my work. However working with ‘Eagle Eye’ Vikram Bawa, who can point out the smallest errors (which are probably invisible to Human eye), I realized that I had so much more to learn.

– Mangesh Sakpal, Re-Touching Artist, Vikram Bawa Photography

From Shy to Shameless!

For a girl from a “normal Indian upbringing“ and graduating in Accounts, Hasselblad, soft box, high fashion was like cheese and chalk.

On the first day of my job when I saw the picture of two men kissing, I immediately closed my eyes and tried to close the Image by randomly clicking on the mouse hoping to aim at the ‘x’ mark at the right top corner of my monitor screen.  (You can have your share of laugh but that’s where I came from)

Today after say six months in the company and observing as to what all goes behind making such pictures and films, I understand that it is art.  I want to put up one of my favorite pictures and one of the first films that I saw when I joined Vikram Bawa.

The film the show

Image

And that Vikram Bawa is not a photographer but an artist. 🙂

– Megha Dave, Accounts & Adminstrative Manager, Vikram Bawa Photography