CGI – The Future of Photography

Posted on July 27, 2012 by Vikram Bawa

We’re helping photography evolve, and here is another new step in this direction – CGI, a.k.a. Computer Generated Imagery!

We are crossing new boundaries. We are infusing photography with CGI. It is a challenge. However, we are taking it head on. After all, we got ourselves into this!

It is a test of patience when the renders take much over 24 hours for a single frame. This unending wait has its share of emotional drama and trauma attached to it. It almost feels like a mother waiting 9 months for her baby’s birth (not that we know how that feels, but still, metaphorically).

However, once the renders are complete, and your creation is right there, in front of you, an ecstatic feeling of accomplishment overwhelms you.

We make fake look real, and real people are convinced of the fake things being real! We love it!!

– Derek D’Souza, Team CGI

Eagle Eye Boss

Posted on July 26, 2012 by Vikram Bawa

Today, I completed 6 months in our company, and I think my vision of looking at life has really changed. I was under the assumption that photography was just a click of a button but here I realized that it is no piece of cake but a very difficult skill which only a chosen few possess.

I have worked at various places as a retouching artist. The experience and skill I gathered there made me feel like I was flawless at my work. However working with ‘Eagle Eye’ Vikram Bawa, who can point out the smallest errors (which are probably invisible to Human eye), I realized that I had so much more to learn.

– Mangesh Sakpal, Re-Touching Artist, Vikram Bawa Photography

Marketing with a TING

Posted on July 25, 2012 by Vikram Bawa

They say marketing is an infinite pool of possibilities. I can name a medium, and there are a gazillion possibilities of making a mark for my brand out there. But what makes one brand stand out among many others, is what I call the *TING* factor.

What makes the Vikram Bawa brand go *TING*? It’s what separates him from the crowd, that shouts out everything that he and his team stand for, everything we are. There is nothing left to imagination. We are bold, in-your-face, and not sorry to be the way we are. Some would say Vikram is a fashion and lifestyle photographer, while some would say he is a bold photographer. We see him as a person who sees everything differently from the way we do. For him, nothing is what it seems. It goes a few notches beyond. He has an eye which we can only hope to.

For instance, we see a girl and he sees a crouched angel with closed wings, waiting for someone to rescue her. We see a woman wearing formals, and he sees a woman with a cigar in one hand, wearing a pantsuit, legs spread wide, asserting independence and clearly marking her territory. Yes, he does not think like everyone else. And that is exactly what sets him apart. This extends to not just his photography, but fashion films, CGI, 3D photography, everything.

But, all said and done, the *TING* in marketing doesn’t matter if we keep sitting and typing instead of marketing. So let’s get going!

– Esha Kak, Brand Manager, Vikram Bawa

From Shy to Shameless!

Posted on July 24, 2012 by Vikram Bawa

For a girl from a “normal Indian upbringing“ and graduating in Accounts, Hasselblad, soft box, high fashion was like cheese and chalk.

On the first day of my job when I saw the picture of two men kissing, I immediately closed my eyes and tried to close the Image by randomly clicking on the mouse hoping to aim at the ‘x’ mark at the right top corner of my monitor screen. (You can have your share of laugh but that’s where I came from)

Today after say six months in the company and observing as to what all goes behind making such pictures and films, I understand that it is art. I want to put up one of my favorite pictures and one of the first films that I saw when I joined Vikram Bawa.

The film the show

And that Vikram Bawa is not a photographer but an artist. 🙂

– Megha Dave, Accounts & Adminstrative Manager, Vikram Bawa Photography

The Boss’ Mood of the Day!

Quote

Posted on July 23, 2012 by Vikram Bawa

There’s a huge problem of listening!

My one year working experience with Vikram Bawa has taught me a lot of things. One of them of course is how to understand THE BOSS’ MOOD OF THE DAY! There are various sub-topics in the same chapter –

The way he wishes you in the morning. If he says, “GOOD MORNING GUYS!”, may be you can ask him in the next one hour if you can leave early. If he says, “morning”, you better finish all your work and if possible all the pending work also that day!
If he smiles and says, ” There’s a huge problem of listening over here.”, you better not talk back. If you do, (which I usually do!), then either he will tap your head in a fatherly way or will find out more mistakes in your film to prove that we have actually not listened to him.

These are just a couple of many other things that are a mood determiner when it comes to Vikram Bawa.

Keep looking up for this space for more of such gossip work related and otherwise. 🙂

– Aditi Sarda, Project Manager, Vikram Bawa Films.