Category Archives: Uncategorized

Eagle Eye Boss

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Today, I completed 6 months in our company, and I think my vision of looking at life has really changed. I was under the assumption that photography was just a click of a button but here I realized that it is no piece of cake but a very difficult skill which only a chosen few possess.

I have worked at various places as a retouching artist. The experience and skill I gathered there made me feel like I was flawless at my work. However working with ‘Eagle Eye’ Vikram Bawa, who can point out the smallest errors (which are probably invisible to Human eye), I realized that I had so much more to learn.

– Mangesh Sakpal, Re-Touching Artist, Vikram Bawa Photography

Marketing with a *TING*

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They say marketing is an infinite pool of possibilities. I can name a medium, and there are a gazillion possibilities of making a mark for my brand out there. But what makes one brand stand out among many others, is what I call the *TING* factor.

What makes the Vikram Bawa brand go *TING*? It’s what separates him from the crowd, that shouts out everything that he and his team stand for, everything we are. There is nothing left to imagination. We are bold, in-your-face, and not sorry to be the way we are. Some would say Vikram is a fashion and lifestyle photographer, while some would say he is a bold photographer. We see him as a person who sees everything differently from the way we do. For him, nothing is what it seems. It goes a few notches beyond. He has an eye which we can only hope to.

For instance, we see a girl and he sees a crouched angel with closed wings, waiting for someone to rescue her. We see a woman wearing formals, and he sees a woman with a cigar in one hand, wearing a pantsuit, legs spread wide, asserting independence and clearly marking her territory. Yes, he does not think like everyone else. And that is exactly what sets him apart. This extends to not just his photography, but fashion films, CGI, 3D photography, everything.

But, all said and done, the *TING* in marketing doesn’t matter if we keep sitting and typing instead of marketing. So let’s get going!

– Esha Kak, Brand Manager, Vikram Bawa

From Shy to Shameless!

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For a girl from a “normal Indian upbringing“ and graduating in Accounts, Hasselblad, soft box, high fashion was like cheese and chalk.

On the first day of my job when I saw the picture of two men kissing, I immediately closed my eyes and tried to close the Image by randomly clicking on the mouse hoping to aim at the ‘x’ mark at the right top corner of my monitor screen.  (You can have your share of laugh but that’s where I came from)

Today after say six months in the company and observing as to what all goes behind making such pictures and films, I understand that it is art.  I want to put up one of my favorite pictures and one of the first films that I saw when I joined Vikram Bawa.

The film the show

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And that Vikram Bawa is not a photographer but an artist. 🙂

– Megha Dave, Accounts & Adminstrative Manager, Vikram Bawa Photography

The Boss’ Mood of the Day!

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There’s a huge problem of listening!

My one year working experience with Vikram Bawa has taught me a lot of things. One of them of course is how to understand THE BOSS’ MOOD OF THE DAY! There are various sub-topics in the same chapter –

  1. The way he wishes you in the morning. If he says, “GOOD MORNING GUYS!”, may be you can ask him in the next one hour if you can leave early. If he says, “morning”, you better finish all your work and if possible all the pending work also that day!
  2. If he smiles and says, ” There’s a huge problem of listening over here.”, you better not talk back. If you do, (which I usually do!), then either he will tap your head in a fatherly way or will find out more mistakes in your film to prove that we have actually not listened to him.

These are just a couple of many other things that are a mood determiner when it comes to Vikram Bawa.

Keep looking up for this space for more of such gossip work related and otherwise. 🙂

– Aditi Sarda, Project Manager, Vikram Bawa Films.

Wonderful shoot with the lovely Monika Besedicova

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Monika’s a very pretty n talented model from Milan. Been a pleasure experimenting and shooting with her.

Wall Photos

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http://m.facebook.com/photo.php?fbid=10151002452363057&id=503583056&set=a.94311398056.76969.503583056&relevant_count=1&__user=711082185

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A photo shoot: method to madness

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Come back flying in the afternoon to shoot 12 men, 10 women, 5 kids, 5 main models, a group of bandwallas, superman, one car and I don’t know what not…TV channels around, newspapers, designer, stylist, client, production, studio staff, spot-a total crowd of 80 people for four pictures, one shoot. Wonder what I was thinking!

It all started six months back. We did an impromptu shoot for a car brand for the Fashion Week in Mumbai. They loved the images and made a calendar out of it. So we planned that I’ll do a more elaborate shoot for this Fashion Week.

Six months have flown like the wind and here we are again. Ideating, meetings, ideating, meetings and more.

Tired now. At last count we’ve had maybe 15 meetings ranging from 1 hour to the longest one going into 12 hours. And finally we’re at the shoot – screaming, laughing, and going crazy. But it has been a ball.

So many people involved in the shoot. Priyanka, my better half in crime, who is a designer and styles most of my shoots, has been through this whole process every step of the way, going through every concept and I owe this shoot to her. Meghna, my friend from the client’s side who has been after me to do this shoot for them; Thomas, heading the brand is one of the most creative people I have met; and Payal and Delara, creative directors from the advertising agency who’ve been with us right through the shoot and the post work which is still in progress.

My studio team comprising Vidhi, Vishal, Vikas, Jayant,Sidhika, Jatinder, without whom we wouldn’t be able to do anything. Manish Malhotra, who’s designing for the Fashion Week, has given us his clothes for the shoot. And, last but definitely not the least, my production controller Rakesh who has done a wonderful job in the stipulated budget.

So many people involved directly at every step… I’m humbled. I hope that the images come out right and everyone likes them. So much is riding on it.

Suddenly it’s all slowing down…I’ve been running for so long… so many days, so many months, so many years. And here I am – so many people who touch my life everyday and every minute. They pull me, push me, carry me, hold me, take me along, guide me to where I am today and to wherever I will be tomorrow. Thank you.